CREATING A SOUND IN THE WOODS FOR YOUR BRAND
AT A FRACTION OF THE COST
FRACTIONAL MEANS OPPORTUNITY
Especially during the current business climate, a fractional CMO can be quite beneficial. And "fractional" does not mean you will not achieve the outcomes you expect...in fact, you may realize better effectiveness and efficiencies than a full-time CMO.
As your Fractional CMO I will address your strategy and goals short-term or ongoing, while exceeding expectations by providing you with the commitment, dedication, and work product you desire as you would a full-time hire, without the overhead that comes with it and at a favorable cost.
I would be “embedded” in your business.
Overarching core competencies:
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Development of Strategic Marketing Programs
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360/Omnichannel Marketing Approach
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Audience/Consumer Cohort Analysis
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Understanding of CAC/MRR/Churn and Lapse/LTV
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Brand Positioning Statements/Briefs
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Key Messaging Framework
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Customer/Client Journey Mapping
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Proficient with all Media Channels/Platforms - Traditional and Digital
Ongoing activity:
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Develop and implement marketing strategies to achieve company goals, such as increasing brand awareness and driving sales growth
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Set marketing budgets and allocate resources effectively to maximize impact while maintaining a reasonable return on investment (ROI)
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Oversee the creation of marketing content and campaigns across multiple platforms, such as social media, email, and advertising
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Analyze marketing data and track key performance indicators (KPIs) to make data-driven decisions and optimize future campaigns
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Collaborate with other departments, such as sales and product development, to ensure marketing activities align with company objectives
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Manage and guide a team of marketing professionals, providing mentorship and fostering professional growth
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Stay up-to-date with industry trends, competitor activities, and customer preferences to adjust marketing strategies accordingly
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Build and maintain relationships with external partners, such as vendors, influencers, and media outlets, to amplify marketing efforts and reach wider audiences
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Regularly report on marketing performance and progress toward goals to stakeholders and upper management
SERVICES
Knowing how to create the right message on the right channels to reach the right audiences is key. Whether consumer-focused, B-to-B, or donor-centric, services include producing ad copy, web content, social posts, newsletters, direct response, case-for-giving materials, blogs, sales materials/pitch pieces, and more.
Maintaining a tremendous background in the areas of strategy/planning with traditional media (print/radio/TV), out-of-home, social/digital marketing, sponsorship, events, and public/community relations, will help determine the best tactics for your strategy and goals.
In addition to marketing experience, I have accomplished much with various nonprofit organizations. I believe this provides a unique perspective and blend of skills that can be of value to nonprofit organizations.
APPROACH
A disciplined strategist driven by the combination of research, insight, and thoughtful problem-solving in order to provide solutions that have an impact on business and mission, I have been successful in enhancing exposure, generating awareness, and increasing sales or growing support for the organizations I have represented.
I am a storyteller. I help brands tell their stories through their own “voices" and points of view. I will help identify those voices—your industry/sector experts and thought leaders—and develop key messaging to put the best possible “sound in the woods” out there for you...connecting you to your best prospects.
I possess a passion for everything I do, maintain a strong portfolio of success, and the ability to drive creative revenue-enhancing strategies. I believe that in order to remain connected, extraordinary, and prosperous, organizations must challenge current practices and look for ways to improve what they do—that they must re-imagine how to connect to people, audiences, and communities—meaning how to tell your story in new and unique ways.
I do this by immersing myself in your business so that I may uncover what your wishes, dreams, and desires are for your organization. I will conduct an analysis of current outreach efforts, processes, and strategies to understand what has worked and what hasn't. I'll take a pulse of the current landscape in your space and determine positioning and competitiveness.
Then, core to my objective I will create the key messages to tell your story to develop the best brand-to-customer/client/donor connections...and then help you convert those stakeholders into long-lasting relationships (loyalty) and brand advocates (fans).
Additionally, I will help devise an ongoing strategy for you and then execute and manage your campaigns — effectively and efficiently, so you can focus on the brand growth and inbound support and business you expect from the delivered work product.
That's really helping to “optimize" your business.
EXPERIENCE
I am dedicated to providing the most positive experience for those I represent. I am extremely collaborative. I am fanatical about service, and that's an understatement for me. I am open and transparent...always! I strive to make big, exciting waves and drive breakthrough marketing not so much for myself, but for you!
Throughout my career I have represented various brands and business sectors ranging from financial/banking to grocery/supermarkets and beer/liquor to retail/apparel and real estate to automotive...and so much more.
A sample of who I have worked with throughout my career:
ABOUT ME
I possess a "what if" and creative approach to what I do. If someone says, “Think out of the box,” I say, “Why does it have to be a box?” I relish in what is possible when it comes to developing strategies and tactics for brands.
I also have the mindset to explore all avenues to "yes" before we say "no."
Definitely the “roll-up-your-sleeves” type, I have been characterized as visionary, decisive, and influential combined with a management style that is participatory, cross-functional, high energy, and results-driven.
I become an extension of your organization and a great collaborator with your team.
What I Believe
The World is not always a hard place, people make it hard.
Sometimes things are not always black and white, but sometimes they are.
There's yes and no; right and wrong; truth and lies.
Love will always triumph over hate.
People Can Affect Change.
Movements need leaders and followers...you can choose which role you play.
The world may be a stage, but life is not scripted
Leave a legacy based on
what is important to you!
GET IN
TOUCH
You never know where a discussion may lead, so let's have a chat!
248.905.1611